Healthcare Consulting Services
 Due to today's extremely competitive medical industry, marketing is becoming more and more important. Throughout the medical world, companies are working to develop strong marketing messages and content that separates them from the competition. The healthcare arena has its own unique challenges and characteristics that warrant its own approach to marketing initiatives. Savvy Marketing Solution, LLC has the savvy experience specifically in healthcare to help provide you with that cutting-edge needed.
The prevailing philosophy of the team at Savvy is to develop a comprehensive plan for a client and create a distinctive identity to gain a strong position for their business. "Especially for physician practices this means a variety of initiatives that is not just based on advertisements and marketing collaterals, but also includes educational venues, community outreach programs and liaison services." | Developing the Stategic Plan | | Our expert team is here to help you identify your vision and goals and then chart a course to achieve them. We will assist to develop measurable objectives and creative strategies along with a realistic timeline and budget to help the program to stay on track. Business Evaluation
Savvy Marketing will assist in developing a customized internal and external marketing strategy that will facilitate the achievement of the business goals. First, we'll do a thorough internal assessment to include the business plan, existing referral patterns, staff customer service skills and existing programs, as well the business strengths, weaknesses, opportunities and threats. Then we begin to develop a strategic marketing plan along with an implementation schedule. Next, we'll help your management team in defining each staff member's role as it relates in executing the plan. During a general meeting, the staff will be introduced to the promotional agenda, internal and external planned marketing activities, strategic objectives, and their individual roles in achieving these initiatives. |
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The materials you hand out to your customers should reflect your organization and its brand. We can help you provide professional, easy-to-reference tools that meet your customers' needs and strengthen your relationship with them. Medical Practice Brochures Created
Practice brochures should be the cornerstone of your practice brand, tastefully differentiate your practice from the competition and answer "why you." - Motivate for New Clients!
To get the job done right, you will need at least three people working for you, the marketing strategist, a writer and a designer. Together, they will get the job done correctly with the clinical expertise behind us as well as the designers. - Don't Let the Amateur do it!
While most doctor brochures are simply a "consumable expense," professional practice brochures should be designed to attract patients and educate other healthcare providers, enhance your practice's reputation and bring more revenue into the practice. - Have Some Heart!
People buy emotionally, and justify rationally. Put another way, your brochure must sell from the heart, not the head. This is something very few people can create, yet it is critical that both the visuals and words sell with emotion.
Medical Practice Brochures:
Created Practice brochures should be the cornerstone of your practice brand, tastefully differentiate your practice from the competition and answer "why you." Graphic Design:
Need a mailer, flyer or magazine ad designed? How about a holiday card for your clients? Whatever your graphics needs may be, Savvy Marketing Solution help! With some truly amazing talent, our designers play a critical role in almost every project we tackle. From basic design to corporate identity, our graphic designers are on point to help. Website Design & Development:
Every Year Millions of Patients Research Medical Treatments and Procedures on the Internet. A web site is one of the most important marketing tools and investments a medical practice today can make. It is the most cost effective way to advertise your products and services. The internet has become the way people search for business, physicians, accountants, restaurants, etc. |
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In addition, Savvy Marketing Solution's expertise and experience offers consulting for services in the following programs and initiatives that are essential to building a comprehensive business development program. | Media and Public Relations | |  Savvy's ability in developing and maintaining the necessary media relationships offers your business the advantage in getting good, effective publicity. We have the insight in understanding what makes for press releases that can catch the media's eye and ear. What is the difference between advertising and publicity? Simply put, publicity is free and advertising costs money.Advertising can be a key brand building vehicle when properly planned and executed. Let us help to maximize your advertising dollar through cost effective campaigns in the best targeted mediums. In addition, Savvy Marketing Solution's expertise and experience offers consulting for services in the following programs and initiatives that are essential to building a comprehensive business development program.
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| Customer Service Training | | Health care today is increasingly about serving patients. And today's patients are more empowered than ever. As a result, access, availability, accountability and accommodation are the drivers of any successful health care organization. From organizational assessments and marketing audits to patient surveys, our team can help you evaluate and improve how well you are addressing your patients' needs. Practice and Staff Image Enhancement
This service will focus on examining the overall image of the facility, its culture, and the impression being projected by staff members. Suggestions and recommendations will be offered on how to improve your overall aesthetic image Educate Your Staff and Profit From It.
In our years of experience, a well-trained staff is the common denominator found in every successful business. To enhance your business, one of the first and most important steps is to develop a strong team. Your staff will play a critical role in determining the outcome of your success and the accomplishment of your objectives. Without question, in the long run your personnel can make or break the business. Telephone Etiquette Training
Extensive role playing will be the primary method used to polish and refine phone skills and techniques. During the session, the front office staff will learn how to effectively engage prospective customers and address objections. Let us work one-on-one to turn your staff's effectiveness around in presenting and promoting the first encounter as a positive one. |
| Critical to the success of any venture is building strong teams. We can help identify the types of people you need to attract as well as facilitate team building once everyone is in place.
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| Tracking the business and knowing your referral sources, along with monitoring the ROI (return on investment ) of all initiatives is vital. Development of a system to internally monitor the business is one of the first steps in implementing a marketing program
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Customer Satisfaction Surveys
| | At the heart of your business are your customers. Are they satisfied? What are you doing well and what could you be doing differently?
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| Effective medical organizations initiate, develop and nurture strong, healthy relationships with potential referral sources. The good news is we can assist you with creative, proven techniques to build, grow and maintain your referral network and ensure a steady stream for your business. While most specialists (in group or solo practices) rely heavily upon professional referrals, few doctors have any kind of ongoing strategy to build their relationships in order to win their fair share of doctor referrals. That's a shame, because in the real world doing good work is essential - but simply not enough. In addition, it is not just about getting business directly from a physician referral, but also developing relationships throughout the medical and business community that help to position your business as a leader in your specialty that will attract the consumer. There are many initiatives that have proven successful for Savvy Marketing Solution Liaison Services. External Market Research/Intelligence is another task for the liaison service. Is there fast growing competition? We can help you assess your competition, conduct market analysis, and understand how you stack against them.
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